To Step# 3 -- Develop Your Website Blueprint

What is a Website Blueprint?

Before constructing a house or any building, an architect creates a blueprint for the design of the building. If the plans are half done, the contractor will not start construction of the building. He has to know what needs to go here, what there, when he needs concrete, etc, he can only do that if he has a blueprint in hand.

In the same way, Joey understood that he needed his website blueprint to begin building his eReader Reviews website. This is a plan of which keywords will go where (TIER 2 or TIER 3), including how many pages he was going to write about on each topic (i,e how many TIER 3s for each TIER 2).

website blueprint
Website Blueprint

He kept in mind that full analysis of his keywords in addition to creating a complete Site Content Blueprint would pay dividends as he started to build his website, this is similar to how following the architect's plans pays dividends to the contractor, who is able to complete his construction project on time and on budget.

Let’s review the Three TIERs Website Blueprint

Joey’s website blueprint had to be so clear and solid that his site could almost write itself! And his schedule had to be realistic to enable him to execute the plan.

The following is a simple review for what Joey had in his hands at the end of Step#3. TIER 1   Where to start? Joey started from his home page!

The home page crowns the pinnacle. Joey understood that his homepage is a Keyword-Focused Content Page that focused on his website Concept Keyword.

His website Concept Keyword is one of his highest Demand keywords. The homepage will ultimately, be the most highly visited page. Joey knew it wouldn’t be his first page to rank highly at the search engines (it will likely be one of the last since it contained one of the highest Supply values among his website Specific Keywords).

Joey learnt that his home page's main structural job was to link to approximately 5-15 TIER 2 KFCPs.
TIER 2   This is the most important tier. For his Tier 2 keywords Joey was informed to choose the ones that sub-divided well, that would naturally lead to several TIER 3 pages that are sub-topics of each TIER 2.

Here's an example...

"Sony eReader" is a TIER 2 page that discusses the topic of “eReader Reviews” in general terms...
  • It linked to TIER 3 pages that each covered a specific type of Sony eReader.
  • It linked to other TIER 3 pages that are contextually relevant (for example “Kindle 3G”).
  • It also cross-linked to another TIER 2 page, this one about was about Amazon kindle.
  • And it offered a Content 2.0 Invitation (which you'll learn more about in Step 6), so it had links to yet more eReaders.
The result of Joey’s Sony eReader Tier 2 page was a high-powered, high-value webpage that ranks highly at Google (in fact in all search engines).

In effect, what Joey did was to create a mini-site on Sony eReaders within the larger authoritative site about eReader Reviews.

Consider TIER 2 pages as the critical hub pages between your home page (TIER 1) and your TIER 3 pages (the last effective tier). Tier 2 pages logically subcategorize/ flow/link into TIER 3 pages.

The Tier2 pages will, once Joey’s website matures, be found at the search engines more frequently than TIER 3 pages. They are also "NavBar button pages," this means his visitors will click to visit them more often, too. It is considered good strategy to monetize your TIER 2 pages, one way or another.

TIER 3   The mass of Joey’s website Content ultimately resides in TIER 3. He came to think of Tier 2 as the big, solid foundation of his 3-TIER structure. He knew if he chose his TIER 2s well, these keywords would be easy to slot into place.

Joey’s website blueprint was taking shape nicely. Once he had most of his TIER 2 pages nailed down, he assigned the remaining keywords to TIER 3. TIER 3 are the pages that TIER 2 pages link to, in a similar way that the TIER 1 (homepage) links to TIER 2s. However it is important to keep in mind that...

While Joey’s home page linked to TIER 2s through a graphic NavBar and a text Table of Contents, his TIER 2 pages generally linked to TIER 3 through contextual( i.e within-the-body links). His TIER 3 pages had something to do with the TIER 2 "parent," so lining them wasn’t difficult.

Moving Forward...

Phew! Joey was just about done. He now had a Website Blueprint in hand, he was a moment away from registering his domain. Form this guide he learnt to take things slow, he was advised to devote Step#4 to verifying and planning his monetization models.

Bear in mind that, you may have a wonderful website blueprint, website theme, one which captivates you, also containing with in theory lucrative keywords. However monetization is where the actual rubber strikes the road. You could say... It pays to be sure!

Now that you have understnding of what a website blueprint is, your Step#4 objective is to fully investigate as well as plan the monetization models for your upcoming website


Go Forward to Step#4 -- Plan Monetization Options

Go Back to Step#2 -- Brainstorm to Develop Your Website Concept

Go to Step#1 -- A Tutorial on Understanding Website Basics

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