Step #7: Build Website Traffic



Building free website traffic is your gateway to success. There is no problem with supplementing traffic through opening an eBay or Yahoo! store or even by buying Pay-Per-Click advertising, it’s all dependent on what makes sense for your business model. But always remember... the moment that you stop paying other companies to send you web traffic is the day the traffic stops. And so does your business if you are
solely dependent on them.

Your website’s lifeblood is free traffic, new visitors (pre-customers) who find your website, read your high quality content, then become PREsold... and monetize. Most online small businesses fail because they never build their own free traffic.

How do you build free website traffic?
Joey built free traffic by writing more high-quality optimized Keyword Focused Content Pages as well as by establishing a quality backlinks program. He understood that traffic to his site would grow the way a snowball increases in size and gathers speed as it rolls downhill. He knew it was all about pleasing both the Search Engines and his human website visitors.

Through this guide Joey learnt how to place enough "on-page hooks" (i.e., Specific Keywords) through the help of the Analyze It! tool this would let the Search Engines know what each webpage is about. He blended those keywords into high quality content which gave the webpages "human delight," boost. The rule of thumb is “delight them and they will come back for more”. Human delight is apparently also measured by the search engines. For Joey it was one down.

And that brings us to the concept of "off-page" criteria. Getting only the "on-page" right is not enough.
Your website also needs to meet the Search Engines' "off-page" criteria, which collectively form an important indicator of human approval of a Web page.

The more closely you meet the search engines' criteria (on- and off-page) for a quality website, the higher your WebPages will rank in search engines. And the more webpages that you have ranking in the top ten positions on the major Search Engine Results Pages (SERPs), the easier and faster it will be for your target group to find your website and business. The snowball grows... its rolling downhill.

The more website traffic, the more off-page behaviour generated by human beings (e.g. time away from search engines after a click to your website, in-pointing links to your website, etc.). The more, and the better, your off-page criteria is, the higher your keywords rank. This brings more website traffic... the snowball grows and grows.

Add Content 2.0 invitations to some of your webpages
After building quality optimized Keyword Focused Content Pages Joey added a Content 2.0 invitation to most of his eRreader Review pages. Content 2.0 (C2) lets his visitors have their say on his website. This enabled his visitors to submit content that becomes a webpage, or simply comments on the webpage submissions made by his other visitors, or both. This feature is unique on the Net, it comes with the tools built to support the 10 Step Process.

Content 2.0’s notification tools made it easy for Joey’s visitors to stay current with all the latest website submissions as well as comments from fellow visitors.

This gave his visitors the choice to get notified when others visitors comment on their submissions or even when other submissions not related to tiers were made. This feature helped bring repeat website traffic, which turned his visitors into fans of his eReader reviews website.

Traffic to his website kept growing bigger... the snowball kept growing and gathering momentum on its downhill journey.

Work the free major Search Engines.
The Search Engines provides you with plenty of website traffic as long as you collarboarte with them rather than work against them. That needs some persistence, determination, and a collaborative, WIN-WIN mindset.

The steps below gives you the simplest way to build website traffic
  1. Build an "on-page-optimized" Keyword-Focused Content Webpage, one that provides high quality content which will "WOW" individual site visitors.
  2. Verify that you own your website with Search Engines, after which publish your sitemap (this happens only once per engine)). The thing is if you are not indexed by Search Engines your website remains invisible on the web.
  3. Check each and every spider’s visit to you site. Continue to build more Keyword-Focused Content pages. And then start creating a few links back to your website.
  4. Check for the presence of your page in each Search Engine's index (i.e., database). This could take anywhere up to a few weeks. Continue to build more content pages and add more links back to your site."
  5. Evaluate performance of your page. Keep building more content pages and adding more links to your site.
  6. Check that your website has been indexed by Search Engines. This could take in excess of a few weeks. Continue to build more content webpages and add more backlinks to your site."
  7. Evaluate overall performance of each webpage. Maintain building much more content webpages as well as building backlinks.
  8. Track your website performance regularly. As you begin to see positive results, you will do  #3-6 less and less often (the integrated tools will take care of #2). Why? Because you'll get busy creating more content webpages and adding even more links back to your site.

It might take 2-3 months, but your efforts can pay off if you have adopted the course of action outlined in this Guide. Your website will begin to rank well for some pages from one engine, after which more and more pages will start to rank high from various engines
.
Which success may develop as you still build your site's content material. And that are only able to mean growing volumes, month-on-month, associated with targeted visitors.

Your website success will keep growing as you continue to build out your website's content. And what this means is increasing targeted website traffic volumes, month-on-month. Increasing traffic volumes will eventual translate to increase in paying customers, that money in your pocket.

Long-Term Strategy
Let get back to Joey’s eReader Reviews website a bit. With the help of this guide he learnt of the importance of working to get his first backlinks. The links gave his less competitive keywords a major boost. More visitors began to arrive. Since he was OVERdeliver high quality content, his visitors responded in a way that search engines track better and better (the "off-page" criteria). In the meantime he continued to build more high quality content. The snowball started...

More high quality content..  More website traffic..  More off-page criteria  Better search engine rankings for highly competitive keywords  More web visitors  the snowball continues to grow and gather speed as it roll downhill. Joey had started off a winner.

The long-term website strategy for building link popularity is regarded as a passive one. It’s as simple as building a website with high quality content that other people want to link to it from their own websites in order to improve the value of their own visitors' experiences by sending these visitors to your site.
 
What could be easier? Your website’s link popularity is building itself! (Other people linking to you for free). This boosts all the other off-page criteria. Know you understand the power of "keeping it real." The power of high quality content.

Great volumes of website traffic are never built on any one single DAY. This is a journey not a sprint. It's a process.

But traffic will continue to build. 10 visitors daily will increase to 50, and then to 100, eventually you will get to 1000. How quickly your website traffic builds depends on such variables as your website theme or concept (competitiveness), the amount of time you invest in building your website, and linking building, and so forth.

So how did Joey build an ongoing relationship with his visitors? How did he encourage his potential customers to return often to his constantly expanding website site?





I will cover this in Step#8.
  
 

Go Forward to Step#8--Preselling Your Website Content



Go Back to Step#6-- Create Killer Content

Go  to Step#5 -- Register a Domain Name

Go to Step#4 -- Plan Monetization Options

Go to Step#3 -- Develop Your Website Blueprint

Go to Step#2 -- Brainstorm to Develop Your Website Concept

Go to Step#1 -- A Tutorial on Understanding Website Basics

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